How to understand consumers giving malicious comments before purchasing a product or even experiencing it

There may be multiple reasons for this, and here are some possible explanations:

Personal bias: Consumers may have heard bad things about a product or brand, or have bad opinions about certain features or functions, and these personal biases may lead them to make malicious comments before actually trying them.

Competitors: Sometimes competitors or other stakeholders will deliberately publish false or negative reviews to damage the reputation of the product or brand, thereby allowing the product they are promoting to gain a greater market share.

Bad marketing strategies: Some companies may use unethical marketing strategies, such as hiring people to post false reviews on behalf of consumers, to increase product reviews and sales.

Regardless of the reason, malicious comments given by consumers usually have a negative impact, so companies should actively communicate with consumers, understand their problems and do their best to solve them. At the same time, companies can also take measures to detect and prevent false evaluations, such as combining mandatory verification of purchased products with a review system.