1. Website_Internet Traffic Methodology

I don't know when, websites have been regarded as a traditional Internet promotion method.

What is tradition?

Tradition is old, old methods, and even unnecessary methods.

Therefore, many companies no longer pay attention to the construction of websites.

However, are websites really unnecessary?

First of all, should we face up to the purpose of the website? Don't underestimate the value of the website, and don't overestimate the value of the website.

Many companies cannot build websites independently. Therefore, Internet companies are needed to assist in building websites. When Internet companies promote website building products, they often exaggerate the purpose of the website in order to make a transaction. After a company actually builds a website and finds that it cannot achieve the effect claimed by the Internet company, it will feel cheated, so that it will despise the role of the website even more and will regret building the website. As this sentiment spreads, more and more companies choose not to build websites.

We can imagine different Internet platforms as different traffic pools. Some traffic pools are as big as the sea, some traffic pools are as small as ponds, but more traffic pools are lakes of different sizes.

The search engine that the website relies on is a traffic pool as large as the sea. This traffic pool allocates traffic to the website is the same as the law of the weak among fish in the sea. Big fish (such as search engines 'own products) can enjoy sufficient food resources, while small fish can only grab some small shrimps. There are also some very unique fish whose diet is different from other fish (referring to industries without competition) but do not need to compete with others for food, but such fish are rare.

Different industries determine the competitive position of websites, but most industries are inherently involved, but the intensity of competition is different.

We need to identify the competitive position of our website with our peers, formulate some strategies, and what methods can we use to defeat our peers 'websites, that is, we rank ahead of our peers in search rankings. Once we stand out in the competition in the same industry, the value of the website will be highlighted. I believe that high-ranking websites will never have the idea that websites are useless.

However, it is not enough to just rank the website at the top. The website must provide visitors with correct and satisfactory information. Why is it correct and satisfactory?

Doesn't visitors need the right answer when searching for content through search engines? If the content provided by the website is not accurate enough, visitors will not click in the next time they see our website. According to search engine algorithms, if a website ranks high in the exam, but the click-through rate is not as good as the lower-ranked website, then the ranking will be put back. So, if you are correct, why should you be satisfied? Because correct content is not equal to satisfactory content, the content is correct, but the layout is too messy, the user experience is particularly poor, and the visitor has a particularly difficult time reading, so he is unwilling to come to our website next time. And if a visitor is very satisfied with the content and finds that our content is very rich and will help him in the future, he will stay on our website and collect URLs. In this way, we will gain long-term visitors.

Therefore, we need to optimize the content of the website to make it concise, elegant, pure and beautiful, rather than filling all the content into one page at once. The website must have primary and secondary, and we want users to see what content at first glance. We can't try to force users to watch more content, but we should distinguish secondary content from primary content. Secondary content can attract users to watch better, and if it can't attract users to watch, it doesn't matter.

Some websites have no primary and secondary, and visitors do not know where the content ends, which will lead to a change in emotions, from satisfaction to dissatisfaction, and then "insulated" from the website.

Websites should not only be good-looking but also lively. Good-looking means what we refer to above as "simple, atmospheric, pure and beautiful", but what is lively?

Let's learn a new term first-botwebsite.

What is a botsite? Zombies are dead creatures that cannot move, and the website is no longer updated and no longer changes, so it is called a zombie website.

Search engines hope that the websites they include can always provide users with new content, because the newer the content, the more correct it is (no matter whether it is really more correct or not, logically speaking, the new content is more valuable), so if a website can be updated all the time, the search engine will stabilize or improve its ranking. In essence, isn't it still your efforts to get rewarded? Such frequently updated websites are lively websites.