preface

"We are physical and rarely sell online, so why do we need Internet traffic?"

The person who raised this question may not understand the magic of traffic.

Traffic can serve anyone.

What is traffic?

Traffic is attention. A star needs to be paid attention. Only when someone pays attention to him is a star. Internet celebrities need to be paid attention, and only when someone pays attention can they be considered an Internet celebrity. Brands need to be paid attention, and only when someone pays attention to them is a "famous brand".

Traffic is also the gaze cast by the public with various complex emotions, including admiration, suspicion, and contempt...

Therefore, some people pursue traffic, and some are afraid of traffic.

Traffic can bring a brand back to life, or it can make a brand fall from the dust.

If you use traffic well, you can get hundreds of millions of advertising fees with almost no money (or small money). If traffic is not used carefully, it will be difficult to restore the brand image even if it is spent on public relations expenses.

Therefore, companies that pursue traffic are also ethical companies; brands that pursue traffic are also trustworthy brands; products that pursue traffic are also high-quality products.

What platforms or channels are there currently to obtain Internet traffic? And what platforms or approaches are suitable for us and what platforms or approaches are not suitable for us.